Tourism industry: a leverage sector to an emergin economy
Under the high guidlines of His Majesty King Mohammed VI, Moroccan Government has embraced a thorough procedure for building up Morocco’s tourism segment to make Morocco one of the world’s top travel destinations and to support tourism as the driving force for financial, social, and cultural development in Morocco.
The 2020 Vision Plan, which looks forward to expanding incomes from tourism to MAD 140 billion by 2020, concentrates on genuineness to make Morocco a more alluring destination for travelers, while protecting Morocco’s natural and cultural heritages to reinforce the Kingdom’s cultural identity.
The 2020 Vision additionally supports Morocco’s different sub-societies, natural assets, and environmental framework, and openness to Africa and Europe, The Tourism Ministry takes operates these components to make them meet the desires of visitors.
The sun shines bright nearly 300 days of the years and makes for a good setting for some great vacations visiting deserts, beaches and snowcapped mountains. There is such diversity you can hardly want to miss anything. The strong culture lures one and all to explore the colorful lives of the Moroccans.
Moroccan tourism strategy: Vision 2020
The commitment of Vision 2020 aims at continuing to make tourism one of the driving forces of economic, social and cultural development in Morocco. Its objective is to make Morocco one of the 20 top world destinations by 2020 and to make it a good example in terms of sustainable development in the Mediterranean region.
The objective of the Vision 2020 is to double the size of the sector and the accommodation capacity, with the creation of 200 000 new beds. This new capacity should double tourists' arrivals (coming from Europe and the emerging countries). 470 000 new direct jobs will be created across the country (1 million by 2020). Tourism revenues should reach 140 billion MAD on 2020. The Vision 2020 also plans to generalize tourism in the country and triple the trips made by the locals tourists.
A generalized and coherent spatial planning
Nowadays, tourism in Morocco focuses largely on two destinations: Marrakech and Agadir, which account for more than the half of international overnight stays. This geographic concentration does not highlight all the potentials of Morocco. That is why a new planning and development policy was launched. Thus, eight areas were created as part of a coherence logic. The objective is to give them an international profile and help them gain a full-fledged destination status.
Two areas were established in the Atlantic and Mediterranean coasts:
• « Atlantic Souss-Sahara», it gathers sites of Agadir (including inland), Laayoune and Guelmim.
• « Mediterranean Morocco », it gathers sites of Saidia, Marchica and Cala Iris.
Four other areas were positioned in a mixed offer, cultural and seaside:
• « Atlantic Marrakech», anchored on the sites of Marrakech, Toubkal and Essaouira.
• « Morocco Center » is the destination of journeys to the sources of culture, history and welfare, thanks to a strong complementarity between the sites of Fez, Meknes and Ifrane.
• « North Cape », it gathers the sites of Tangiers, Tetouan, Chefchaouen, Asilah and Larache.
• « Atlantic Center », includes Casablanca, Rabat and El Jadida.
Finally, two areas are destined to be the windows of Morocco in terms of sustainable development:
• « Atlantic Great South », centered on the exceptional site of Dakhla.
• « Atlas and Valleys », anchored on Ouarzazate, the valleys, oases and the High Atlas.
A new institutional plan
Many structures were created to ensure the harmonious management of the new tourism economy. The High Authority for Tourism is a national authority of management which gathers, in the framework of a partnership, the State, the regions and the private sector. Its mission consists of ensuring the implementation of the Vision 2020 and strengthening the institutional legitimacy of tourism. Tourism development agencies were created gradually in the 8 tourism areas to guarantee the success of territorial strategies and regional tourism policy.
Six flagship programs
Six structuring programs were established around culture, seaside resorts and nature. These programs focus on sustainable tourism and high added value niches.
• Azur 2020 focuses on the seaside offer.
• Eco/sustainable development, aims to value the natural and rural resources by preserving them.
• Heritage, to value the cultural identity of Morocco.
• Animation, Sport & leisure, which aims to create an offer of varied entertainment that complements the basic tourism infrastructures.
• High added value niches relating to business, welfare and health tourisms.
• Domestic tourism « Biladi » which will help to meet the expectations of Moroccans by offering them a suitable product.
The Vision 2020 also provides a National Program for Innovation and Tourism Competitiveness revolving around three main lines:
• The specific support for small and medium tourism businesses.
• The support of referral networks throughout the tourism value chain.
• The improvement and the management of tourism through a regulatory reform.