The promotion of cooperation in the field of tourism between Morocco and Vietnam was at the center of a round table, organized on 29th March 2018, in Hanoi, under the theme « Potential Cooperation between Morocco and Vietnam in the Promotion of Tourism », co-chaired by the Ambassador of Morocco to Vietnam with the Vice-President of Vietnam National Tourism Administration.
This event, first of its kind between Morocco and Vietnam, comes within the implementation of the cooperation agreement signed between the two countries on June 15th, 2012, which defines the framework for promoting bilateral cooperation in the tourism sector.
Speaking at the opening of this meeting, H.E.Mr. Azzeddine Farhane, Ambassador of Morocco to Vietnam said that this event, organized on the sidelines of the 6th Vietnam International Travel Mart (VITM), aims to present the opportunities that Morocco and the Vietnam offer, in terms of tourist attractions and hotel industry, in both countries and more broadly, as gateways to Africa and Southeast Asia.
It will also be an opportunity to explore the prospects for cooperation between the two countries, by promoting the exchange of information on the respective tourism products as well as on ways to jointly develop new forms of cooperation in tourism and the hotel industry, he said.
H.e.Mr. Farhane said that Morocco and Vietnam share a variety of similarities and tourism potential, in terms of stability, geographical position and reception facilities, saying that in 2017, the Kingdom received 11.3 million tourists, while Vietnam welcomed 13 million tourists.
For his part, Vice-President VNAT Ha Van Sieu, said in a statement to the MAP that the round table is important in many ways, as it will allow to lay the foundations for a fruitful cooperation between Vietnam and Morocco in the field of tourism.
This initiative aims to create concrete cooperation actions in the field of tourism between the two countries, noting that other similar meetings are planned to bring closer the peoples of the two countries.
He said that this is an opportunity for travel agencies and the Vietnamese media to better know the tourism potential of Morocco.
In a similar statement, Khalid Fathi, director of the office of the Moroccan National Office of Tourism (ONMT) in Beijing, said that Morocco's participation in this meeting aims to open up to Asia, a promising market, important for Moroccan tourism industry.
Morocco through the ONMT, which has a strong presence in Southeast Asia, is stepping up its efforts to establish links with Vietnamese professionals in the sector, particularly with Vietnamese travel agencies and media to encourage Vietnamese tourists to discover Morocco, highlighting the interest expressed by Vietnamese tour operators for the Moroccan products.
For his part, the sales and marketing director at the Moroccan Society of Tourism Engineering (SMIT), Salim Mikram explained that this round table allowed to explore the prospects of cooperation between the two countries, knowing that Vietnam is the one of the first tourist destinations in the world in terms of growth.
Vietnam has achieved significant success in attracting many tourism investors, he noted, adding that these are indicators showing that Vietnam is on the right track, not only to attract Vietnamese tourist flows but also to establish tourism investments.